New audience engagements, revenue opportunities await news industry in metaverse and NFTs

Author: 17. júna 2022 In Nezaradené Comments (0)
By Emmy Abdul Alim There are opportunities in Web 3.0 for the news industry to leverage for new audience engagements and revenue, said Liu, who was speaking at WAN-IFRA’s recent Asian Media Leaders Summit. “The metaverse to us is any […]
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TikTok’s rise as a news platform: Time to refocus your social media strategy?

Author: 17. júna 2022 In Nezaradené Comments (0)
The news needs of the next generation are strikingly different to what went before, according to the Reuters Institute Digital News Report 2022. “These social natives, who have come into adulthood in the last five or ten years, are much […]
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Germany: New report on politically-motivated violence against journalists

Author: 16. júna 2022 In Nezaradené Comments (0)
This post first appeared on the European Centre for Press and Media Freedom’s website, and has been republished with permission. The associated report, titled “Feindbild 6 – Hatred on the Doorstep”, can be downloaded here or via ECPMF. Key findings: […]
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How Le Monde plans to reach 1 million subscribers by 2025

Author: 15. júna 2022 In Nezaradené Comments (0)
To do this, they are taking three approaches: reaching out to younger audiences in a variety of ways as well as by trying to gain new readers across Africa with a dedicated section, and new ones internationally with a new […]
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5 problems from a digital world that can be solved with personalisation

Author: 15. júna 2022 In Nezaradené Comments (0)
By Thomas Steisel, Head of Sales for Media and News Personalization Expert, Froomle These questions include: How can they surface all the content that their editorial team produces when faced with the limited space on their digital channels and limited […]
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Digital News Report 2022: News avoidance is rising as publishers struggle to engage the young

Author: 15. júna 2022 In Nezaradené Comments (0)
The latest edition of the Reuters Institute Digital News Report – out today – underscores some of the main trends that are defining the future of the news industry. Here are some highlights from the study, and the full report […]
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WAN-IFRA recognises Adepa for its 60th anniversary

Author: 15. júna 2022 In Nezaradené Comments (0)
In December, the Asociación de Entidades Periodísticas Argentinas (Adepa) will celebrate its 60th anniversary. Founded in 1962, Adepa is today the most representative institution of Argentinean journalism, playing a fundamental role in the defence and promotion of press freedom, and […]
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Key ad trends: Shift towards video, brand advertising and first-party data

Author: 14. júna 2022 In Nezaradené Comments (0)
By Lee Kah Whye At the session – moderated by Gabey Goh, Associate Director at TBWA – the audience learned about these trends from Mark Stenberg, Senior Media Reporter from Adweek in the U.S.; David Wightman, Global Head of Advertising […]
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World Printers Summit 2022 discussed sustainable procurement and disruptions in supply chains

Author: 14. júna 2022 In Nezaradené Comments (0)
During the second session of the first day, Gundula Ullah, Chief Procurement & Sustainability Officer of the Funke Mediengruppe, Germany, and Shyam Shanker, Director – Business & Commercial at Bennett, Coleman and Co. Ltd. (Times Group), India, discussed “Sustainable Procurement […]
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How smart content and distribution strategies can help news companies boost revenue

Author: 13. júna 2022 In Nezaradené Comments (0)
Caption for above image: Nordot is able to match publishers to multiple content distributors. It also benefits re-publishers with vetting, screening and revenue distribution and a technical feed solution. By Ng Mei Yan From ensuring decent site traffic and optimising […]
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