Le Parisien’s Buying Power newsletter resonates with readers

Author: 31. januára 2022 In Nezaradené Comments (0)
“It’s the one that has the best opening rate of our newsletters, and it’s something our competitors don’t deal with,” Fanny Bonjean, Head of Audience Engagement at Le Parisien, told participants during a WAN-IFRA webinar on “Topic-focused and Niche Newsletters.” […]
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How publishers are using ecommerce strategies to boost revenue from digital subscription

Author: 31. januára 2022 In Nezaradené Comments (0)
Above image: Spain’s MARCA has created a dedicated site to sell sport and related events tickets. The rise of the subscription economy has lead media groups to look at ecommerce strategies and explore upselling and cross-selling opportunities for their publications. […]
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AFP reorganises newsroom with emphasis on climate coverage

Author: 31. januára 2022 In Nezaradené Comments (0)
In a bid to better reflect its editorial strategy and strengthen its coverage of certain topics, France’s AFP has reorganised its Paris newsroom into eight specialised hubs, including one focused on the impact of climate change. The move comes as […]
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Global study analysing sexual harassment in newsrooms released by WAN-IFRA Women in News

Author: 26. januára 2022 In Nezaradené Comments (0)
The international study documenting the extent of sexual harassment in newsrooms has been released today by WAN-IFRA Women in News in partnership with City, University of London. The study is the largest of its kind to focus on men, women […]
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WAN-IFRA releases a new report to help understand audiences in a deeper way

Author: 24. januára 2022 In Nezaradené Comments (0)
The report, “Understanding your audiences in a deeper way,” is now available free for download in English, French, German and Spanish. The majority of the report’s content is based on the experiences of the 24 companies that participated in the […]
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Can your newsroom meet the challenge of the climate crisis?

Author: 20. januára 2022 In Nezaradené Comments (0)
There are a few nagging issues editors raise when talking about their climate change coverage and plans for 2022:  audience interest and engagement remains relatively low and there is a gap between what audiences want, and what newsrooms are delivering. […]
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News media and environmental sustainability: what’s next for ‘green media’?

Author: 17. januára 2022 In Nezaradené Comments (0)
Environmental issues have made it to the top of the news agenda as perhaps never before, and journalism regularly holds governments and companies accountable for their environmental promises. But what role does the news media as an industry have in […]
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Ken Doctor’s Lookout Local proving out its model and planning a network

Author: 14. januára 2022 In Nezaradené Comments (0)
During the past 15 or so years, the local news situation in the United States has been viewed by many both inside the industry and out with increasing despair. More than 1,800 US newspapers have closed since 2004, according to […]
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WAN-IFRA, FIPP, EMMA, & ENPA condemn the cyber-attack on Portuguese media company, Impresa

Author: 13. januára 2022 In Nezaradené Comments (0)
On January 3, Portugal’s biggest media company, Impresa, was the subject of a significant cyber-attack, as hackers not only brought down both the Expresso weekly newspaper and SIC TV, but also reportedly published a ransom note on the company’s websites. […]
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How Stuff aims to become New Zealand’s most trusted platform

Author: 11. januára 2022 In Nezaradené Comments (0)
Reaching 3.5 million of the country’s 5 million people every month, Stuff owns around 50 newspapers and magazines. The company also runs a hyperlocal social network called Neighbourly, which has 900,000 members.  Sinead Boucher (CEO & Owner, Stuff Ltd, New […]
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