How a German news publisher doubled its digital subscribers in a year

Author: 29. októbra 2021 In Nezaradené Comments (0)
Two key questions for publishers, then, become: which audiences should they address and how should they go about it? During the past year, Germany’s Kölner Stadt-Anzeiger (KStA) began answering these questions for themselves. Owned by DuMont, a regional publisher based […]
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Apply Now For Women in News Leadership Accelerator In Vietnam

Author: 28. októbra 2021 In Nezaradené Comments (0)
We are delighted to announce that applications are now open for our flagship Women in News Leadership Accelerator Programme, with the deadline on 1 November 2021. Journalists and editors who take part in the programme acquire new skill sets and build their capacity […]
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France’s Rossel La Voix maximises reader revenue with a better subscription management system

Author: 28. októbra 2021 In Nezaradené Comments (0)
The group publishes 22 titles and manages more than 500,000 subscribers daily. Subscriptions account for 80 percent of Rossel La Voix’s revenue, so the group was determined to rationalise and consolidate the management of all its titles to improve the […]
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Making the business case for publisher ad alliances

Author: 25. októbra 2021 In Nezaradené Comments (0)
Above image, clockwise from top left: WAN-IFRA’s Valérie Arnould, Singapore Media Exchange General Manager Michael Chng and Danny Spears, Chief Operating Officer, The Ozone Project discussed the benefits of publisher advertising alliances during WAN-IFRA’s Digital Media Asia conference. By Xie […]
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Maximising business opportunities with first-party data

Author: 25. októbra 2021 In Nezaradené Comments (0)
By Xie Yihui Among the many challenges the media face, the speakers at WAN-IFRA’s recent Digital Media Asia session focused specifically on monetisation, and in particular, transparency of data when advertisers engage with news publishers. “I think there were huge […]
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The tools that help drive engagement, loyalty and subscriptions

Author: 25. októbra 2021 In Nezaradené Comments (0)
By Dexter Lin Marla, the company’s Customer Success Manager, spoke about content in the shifting landscape of the pandemic, of readership in 2021 thus far, how newsrooms might pivot their strategies, and trends across Asia and beyond. Chartbeat is a […]
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Reuters Institute: Public trust in news increases, but most reluctant to pay

Author: 25. októbra 2021 In Nezaradené Comments (0)
By Marchel Espina Nielsen said that for the first time in the 10 years that they have been doing the report, the public has realised the “value and importance of independent professional reporting.”  Trust gap widens in many parts of […]
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The news industry needs to do more to make women feel supported, believed and safe

Author: 22. októbra 2021 In Nezaradené Comments (0)
It’s been almost 10 years since the publication of “No Woman’s Land: On the Frontlines with Female Reporters,” the first book dedicated to the safety of women journalists and one that has become a touchstone for conversations and advice about this subject. […]
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IACHR finds Colombia responsible in Jineth Bedoya case

Author: 19. októbra 2021 In Nezaradené Comments (0)
By Mariona Sanz In addition, the IACHR ordered Colombia to carry out “a comprehensive policy for the protection of journalists”, create an investigative centre on the matter, as well as implement a public system for the collection of updated data on […]
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Malawi Media Freedom Committee officially launched

Author: 19. októbra 2021 In Nezaradené Comments (0)
By Alexander Fitoussi On Thursday October 14th at 2:00 PM, a digital room was full of media professionals waiting for the big announcement: the launch of the Malawi Media Freedom Committee (MFC). MFC Chairman Gracian Tukula began the conference by […]
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