Blasting News joins WAN IFRA Afghan Journalist Appeal

Author: 19. októbra 2021 In Nezaradené Comments (0)
As Afghan journalists face increasingly challenging conditions and mounting obstacles in carrying out their work, Blasting News announces its partnership with the World Association of News Publishers’ Afghan Journalist Appeal. Blasting News has made both a financial commitment to the Afghan Media Support […]
Read more...

Mediahuis’ plan to create a fully data-driven customer journey

Author: 18. októbra 2021 In Nezaradené Comments (0)
Mediahuis, headquartered in Belgium, set itself the goal of implementing a fully automated data-driven customer journey with the aim of increasing revenue and reducing churn. With this in mind, the company wants to target its potential and existing customers with […]
Read more...

How regional newspapers increased display ad sales 300% during the pandemic

Author: 14. októbra 2021 In Nezaradené Comments (0)
Local and regional publishers still rely on the numerous small print ads in their newspapers as a key advertising revenue stream. Most of those ads come primarily from small local businesses. Often those ads just reside in print, and increasingly […]
Read more...

How Spain’s El Confidencial gained 30k subscribers in a year

Author: 14. októbra 2021 In Nezaradené Comments (0)
Since launching their paid content model in May 2020, El Confidencial has garnered an impressive 30,000 active subscribers as of September 2021. This feat was achieved by constant experimenting, testing multiple variants of branding, optimising the offer and keeping it […]
Read more...

Tips for cultivating a reader-centric newsroom

Author: 12. októbra 2021 In Nezaradené Comments (0)
By Ng Mei Yan While it isn’t a straightforward journey, the thorough transformation pays off in the long run. However, established media often underestimate the amount of effort needed for organisational transformation despite superior content and branding. “This can undermine […]
Read more...

Monetising news media with embedded e-commerce

Author: 12. októbra 2021 In Nezaradené Comments (0)
For those unfamiliar with embedded e-commerce, Molander was introduced by Mikaela Jaconelli, Director of Client Success, at Tipser, which specialises in enabling any digital point of contact to be an e-commerce interface. The essential benefit is that instead of readers […]
Read more...

Young users and old-school metrics: How 24sata reinvented itself to become Croatia’s top media company

Author: 12. októbra 2021 In Nezaradené Comments (0)
By Alysha Chandra When 24sata’s cable news business shut down in 2016, the company was left with just two people in the video department. Undeterred, the lean team found success live-streaming breaking news events on social media, developing an audience […]
Read more...

Retaining Subscribers: The Atlantic and MediaNews Group Experience

Author: 9. októbra 2021 In Nezaradené Comments (0)
Louis Deering, Vice President of Digital Subscriptions of MediaNews Group (San José Mercury News, Boston Herald, The Denver Post), and Emilie Harkin, Vice President of Consumption Strategy and Growth, from The Atlantic share their experiences on Lifetime Value, retention strategy and […]
Read more...

Golden Pen of Freedom laureates Maria Ressa and Dmitry Muratov awarded Nobel Peace Prize

Author: 8. októbra 2021 In Nezaradené Comments (0)
The 2021 Nobel peace price has been awarded to journalists Maria Ressa of the Philippines and Dmitry Muratov of Russia. The Nobel committee chair, Berit Reiss-Andersen, said today’s awards were made for “their efforts to safeguard freedom of expression, which […]
Read more...

Podcast: Where is the money? Financing African media

Author: 8. októbra 2021 In Nezaradené Comments (0)
In a time of exceptional crisis for newsrooms and media companies everywhere, African media is facing huge financial challenges. But this time of uncertainty is also forcing media companies to find innovative ways of coping. Where is the money coming […]
Read more...

Kategórie

New title