Ad innovations propel huge growth of NPR’s podcast revenues

Author: 11. júna 2021 In Nezaradené Comments (0)
From 2015 to 2019 US-based National Public Radio (NPR) saw its podcasting revenue grow ten-fold. Things were tougher last year due to the pandemic, though NPR still managed a small amount of growth, but it’s now bouncing back big time. […]
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Webinar roundup: Tips and tactics for creating successful newsletters

Author: 10. júna 2021 In Nezaradené Comments (0)
So, how does one create an effective newsletter? Like nearly everything else in the news industry, there is no one-size-fits-all approach, but there are a number of key factors for success. Two expert speakers taking part in a recent WAN-IFRA […]
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Social media trends in MENA in 2020

Author: 9. júna 2021 In Nezaradené Comments (0)
Social media usage, across platforms, spiked during the early stages of the COVID-19 pandemic. Industry and governments alike sought to use these social networks to promote public health messages, as well as combat misinformation related to the crisis. Damian Radcliffe […]
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Spain’s Vocento finds success with digital-first section

Author: 8. júna 2021 In Nezaradené Comments (0)
Image: Yolanda Veiga, Editor of Vivir In February 2020, Spanish newspaper group Vocento, which owns one national newspaper and 11 regional titles, launched a new section focused on lifestyle and health content called Vivir, which they describe as “a meeting […]
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How BBC News Labs uses AI-powered content automation to engage young audiences

Author: 7. júna 2021 In Nezaradené Comments (0)
The team of 20 sits at the intersection of BBC News, BBC R&D, Digital Products and CPW Engineering. It is an incubation hub, with a mix of editorial, software development, product and design roles, which hands over ideas to other […]
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World News Day sets ambitious global target to amplify fact-based climate journalism

Author: 7. júna 2021 In Nezaradené Comments (0)
This year, World News Day will highlight the critical importance of journalism in providing trustworthy information about the future of our planet and its people. World News Day’s organizers, The Canadian Journalism Foundation (CJF) and the World Editors Forum (WEF), […]
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How NYT’s Wirecutter navigated the COVID-19 e-commerce boom

Author: 3. júna 2021 In Nezaradené Comments (0)
The COVID-19 pandemic has forced consumers to have a more direct relationship with media and ecommerce, concentrating on the undeniable revenue generating potential of affiliate programmes for news publishers.  While advertising revenues crashed in 2020, ecommerce revenues, through affiliate programmes, […]
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Tribune: ‘The best kinds of leads come to us through newsletter promotion’

Author: 2. júna 2021 In Nezaradené Comments (0)
In the past year, the company increased year-end digital subscribers by 31 percent, decreased average weekly churn by 9 percent, and “most importantly, we increased our average weekly subscriber revenue by 67 percent,” said Darya Ushakova, Tribune’s Digital Marketing Director. […]
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Podcast: How has the news media covered the COVID-19 pandemic?

Author: 2. júna 2021 In Nezaradené Comments (0)
The latest podcast episode from the QUEST project looks at the news coverage of the COVID-19 pandemic. The health crisis has been an extraordinary period for science journalists, and reporting the facts and establishing the truth about the unfolding pandemic […]
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WAN-IFRA launches a new Expert Group to arm data practitioners with powerful journalism analytics

Author: 2. júna 2021 In Nezaradené Comments (0)
Without robust audience research, questions about who the audience is and what it needs tend to be answered on hierarchy or power within the organisation, or based on assumptions. That is not good enough in news organisations that are increasingly […]
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