They’ve managed to do this through intense experimentation across many points in the process, including varying the number of lines of a story a non-subscriber is shown before they get a paywall message. “This increased trial subscriptions for the funnel […]

The gamification of news keeps proving successful for news media websites. Norkom’s Fantasy Funds for example, allowed reputable financial news media to engage up to 24k players, increasing significantly readers and subscribers. Also WAN-IFRA is making its contribution to playing […]

Ever since OpenAI’s ChatGPT exploded onto the scene at the end of 2022, there has been no shortage of voices calling artificial intelligence and Generative AI specifically a game-changing technology. The news media industry in particular is wrestling with some […]

Tech innovations have been disrupting the media industry since the turn of this century. And if the advent of the internet – and later, social media – is anything to go by, AI poses a real threat to how and […]

On both of these battlegrounds, Ukraine is locked in a war with powerful forces. Just how powerful was revealed early in May when anti-corruption authorities in Kyiv arrested Vsevolod Kniaziev the head of the country’s Supreme Court as part of a […]

La tecnología ya está aquí, tenemos que darnos cuenta cómo utilizarla, sentencia enfática, Aimee Rinehart, jefa del programa de inteligencia artificial de noticias locales de The Associated Press, durante la conferencia anual de WAN-IFRA, Digital Media LATAM 2023, al analizar […]

La expresión de moda en este momento es inteligencia artificial y Chat GPT, pero ¿a qué se refiere y cómo puede emplearse en beneficio de un sector como los medios de comunicación, en los que fluye información a raudales? Diego […]

During the past decade or so, The New York Times has built a massive portfolio of around 100 newsletters across a wide range of topics from a daily briefing to health and wellness, parenting, the climate crisis, politics and sports. […]

To better reach this audience, Amedia launched Direktesport, Norway’s broadest sport streaming service in 2015. Today it has established itself as a leader in sports journalism, however, the road to success has not always been a smooth one. Amedia has […]

Irrupción de inteligencia artificial y los retos para llegar a nuevas audiencias, o al menos atraer a los jóvenes, son dos de los principales retos que enfrentan en este momento los medios de comunicación y sobre ello, especialistas proponen sus […]