5 problems from a digital world that can be solved with personalisation

Author: 15. júna 2022 In Nezaradené Comments (0)
By Thomas Steisel, Head of Sales for Media and News Personalization Expert, Froomle These questions include: How can they surface all the content that their editorial team produces when faced with the limited space on their digital channels and limited […]
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Digital News Report 2022: News avoidance is rising as publishers struggle to engage the young

Author: 15. júna 2022 In Nezaradené Comments (0)
The latest edition of the Reuters Institute Digital News Report – out today – underscores some of the main trends that are defining the future of the news industry. Here are some highlights from the study, and the full report […]
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WAN-IFRA recognises Adepa for its 60th anniversary

Author: 15. júna 2022 In Nezaradené Comments (0)
In December, the Asociación de Entidades Periodísticas Argentinas (Adepa) will celebrate its 60th anniversary. Founded in 1962, Adepa is today the most representative institution of Argentinean journalism, playing a fundamental role in the defence and promotion of press freedom, and […]
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Key ad trends: Shift towards video, brand advertising and first-party data

Author: 14. júna 2022 In Nezaradené Comments (0)
By Lee Kah Whye At the session – moderated by Gabey Goh, Associate Director at TBWA – the audience learned about these trends from Mark Stenberg, Senior Media Reporter from Adweek in the U.S.; David Wightman, Global Head of Advertising […]
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World Printers Summit 2022 discussed sustainable procurement and disruptions in supply chains

Author: 14. júna 2022 In Nezaradené Comments (0)
During the second session of the first day, Gundula Ullah, Chief Procurement & Sustainability Officer of the Funke Mediengruppe, Germany, and Shyam Shanker, Director – Business & Commercial at Bennett, Coleman and Co. Ltd. (Times Group), India, discussed “Sustainable Procurement […]
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How smart content and distribution strategies can help news companies boost revenue

Author: 13. júna 2022 In Nezaradené Comments (0)
Caption for above image: Nordot is able to match publishers to multiple content distributors. It also benefits re-publishers with vetting, screening and revenue distribution and a technical feed solution. By Ng Mei Yan From ensuring decent site traffic and optimising […]
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It’s time to get everyone focused on finding the solution to a sustainable future

Author: 10. júna 2022 In Nezaradené Comments (0)
Last month the UK Government’s Department of Culture, Media and Sport opened an inquiry into the sustainability of local journalism. This is not the first time an inquiry like this has been held, and exasperatingly, it will not be the […]
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Hybrid newsrooms – challenges and opportunities going forward

Author: 9. júna 2022 In Nezaradené Comments (0)
By Anu Nathan These were the questions addressed by the presenters in the Asian Media Leaders Summit session titled ‘The Newsroom in 2022 and beyond – Hybrid Newsrooms’ moderated by Andrea Tan – Asia Pacific Team Leader, Daybreak Bloomberg News, […]
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How publicly funded news organisations are sustaining impactful journalism 

Author: 7. júna 2022 In Nezaradené Comments (0)
Above image: SPH Media Trust Managing Editor Murali Subramaniam described the financial pressures faced by the listed company that resulted in it decoupling its media assets from its property assets. By Lee Kah Whye “That’s the role that high quality […]
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Mentors and peers provide essential support for women journalists to thrive

Author: 4. júna 2022 In Nezaradené Comments (0)
By Kavita Chandran Keiko Yamamoto, a senior commentator for NHK (Japan Broadcasting Corporation) on gender equality, said women made up barely 5 percent of  newsrooms in Japan when she started her career 27 years ago. Now, 20 percent of newsrooms […]
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