About five years ago, Marium Chaudhry, an executive producer at Pakistan’s top news channel, decided to create a start-up aimed at younger people. Her idea for this came about during Pakistan’s 2018 election cycle, when Chaudhry discovered that while the […]

On the right track  1) It turns out publishers not only appreciate the importance of the post-millennial audience, but are also reaching it. Digiday and Arc XP surveyed 116 publishers and 114 Gen Z and young millennial consumers to see […]

‘This decision sets a dangerous precedent for countries all over the world who will use this decision to justify financial and other barriers to media scrutiny of the political process.’ – Foreign Press Association Nearly 300 newsrooms have supported an […]

This article was originally published on the website of Table Stakes Europe, a performance-driven change management initiative for local and regional news organisations, supported by the Google News Initiative Digital Growth Programme.  When news publishers join Table Stakes Europe, one of the key advantages […]

That effort is paying off.  McKinley Hyden, Director of Analytics Business Impact, Financial Times, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about how the Financial Times Group has successfully managed to align itself with common goals, […]

A worldwide cost-of-living crisis, a war in Europe, and worsening climate instability. Like many industries, the news media is faced with a combination of challenges that shake the status quo and only add to the disruption caused by the Coronavirus […]

By Nina Juss, co-founder at global digital subscription platform Evolok “We should be choosing what we want to keep, not what we want to get rid of” – so says Japanese tidying guru Marie Kondo, in an adage that rings […]

WAN-IFRA President Fernando de Yarza said, “We are honoured that President Tsai will participate in the opening of the 74th annual Congress in Taipei, where news media executives, editors and journalists from over 50 countries will meet to get a […]

Adam Roberts, Digital Editor at The Economist, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about the challenges of transforming a 180-year-old global legacy brand into a digital first one, while maintaining its trademark high quality standards. […]

To further those efforts, the data team has worked on propensity-to-buy, next-best-action and churn models to lower manual labour and incorporate data insights into their customer acquisition and retention journey. This has helped them to increase retention by over 14 […]