4 Lessons from 4 years as an Impact Editor – and why your newsroom needs one

Author: 7. júna 2023 In Nezaradené Comments (0)
Impact Editor may be a relatively new title, but there’s overwhelming evidence to support the critical role it plays in advancing journalism in particular, and publishing in general.   “I believe it will ultimately be fundamental to growing audience and revenue […]
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Ganadores a los Premios Digital Media Américas 2023

Author: 1. júna 2023 In Nezaradené Comments (0)
¡El anuncio tan esperado ya está aquí! Muchas gracias a las 81 empresas participantes con más de 150 proyectos que han hecho de la primera edición combinada de los Digital Media Awards LATAM & Norteamérica, la más competida en la […]
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Should every journalist be able to create videos? Le Parisien and NTM share contrasting video strategies

Author: 1. júna 2023 In Nezaradené Comments (0)
Le Parisien and NTM may have adopted opposing approaches to video in terms of how they produce video content and what its strategic role is.  But what the publishers have in common is the fact that both had a rocky […]
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How The Times UK aims to boost subscriptions with New Navigation

Author: 1. júna 2023 In Nezaradené Comments (0)
“We’re changing the way navigation works and adding really deep, rich home pages and section fronts. We’re going to search, and we’re going to build on it. In fact, we’re looking at potentially using ChatGPT in search.” – Tim Shearring […]
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How Germany’s Die Zeit boosted conversions by 8 percent in 2022

Author: 30. mája 2023 In Nezaradené Comments (0)
They’ve managed to do this through intense experimentation across many points in the process, including varying the number of lines of a story a non-subscriber is shown before they get a paywall message. “This increased trial subscriptions for the funnel […]
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Want new, engaged and young readers? Make them play!

Author: 26. mája 2023 In Nezaradené Comments (0)
The gamification of news keeps proving successful for news media websites. Norkom’s Fantasy Funds for example, allowed reputable financial news media to engage up to 24k players, increasing significantly readers and subscribers. Also WAN-IFRA is making its contribution to playing […]
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New survey finds half of newsrooms use Generative AI tools; only 20% have guidelines in place

Author: 25. mája 2023 In Nezaradené Comments (0)
Ever since OpenAI’s ChatGPT exploded onto the scene at the end of 2022, there has been no shortage of voices calling artificial intelligence and Generative AI specifically a game-changing technology. The news media industry in particular is wrestling with some […]
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‘Exploration and experimentation are key to media’s survival’ – what AI can do for your newsroom – and audience

Author: 24. mája 2023 In Nezaradené Comments (0)
Tech innovations have been disrupting the media industry since the turn of this century. And if the advent of the internet – and later, social media – is anything to go by, AI poses a real threat to how and […]
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Journalism is the key to winning Ukraine’s war on corruption

Author: 23. mája 2023 In Nezaradené Comments (0)
On both of these battlegrounds, Ukraine is locked in a war with powerful forces. Just how powerful was revealed early in May when anti-corruption authorities in Kyiv arrested Vsevolod Kniaziev the head of the country’s Supreme Court as part of a […]
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¿Cómo afecta la inteligencia artificial los empleos en medios de comunicación?

Author: 22. mája 2023 In Nezaradené Comments (0)
La tecnología ya está aquí, tenemos que darnos cuenta cómo utilizarla, sentencia enfática, Aimee Rinehart, jefa del programa de inteligencia artificial de noticias locales de The Associated Press, durante la conferencia anual de WAN-IFRA, Digital Media LATAM 2023, al analizar […]
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