WAN-IFRA y la Google News Initiative desarrollaron un laboratorio de reader revenue para medios de América Latina

Author: 3. júla 2024 In Nezaradené Comments (0)
Autor: Juan Carlos Simo, Consultor externo WAN-IFRA La Asociación Mundial de Editores de Noticias (WAN-IFRA) con el apoyo de Google News Initiative, y la firma consultora internacional Blue Engine Collaborative crearon un programa  de capacitaciones y asesoramiento personalizado para que […]
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Ceasing print: The bold and successful story of Canada’s La Presse

Author: 1. júla 2024 In Nezaradené Comments (0)
This is an edited version of a case study that originally appeared on our Innovate Local website. By Niklas Jonason La Presse offers a fascinating case story based on a successful strategy that began with the launch of a tablet […]
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How Die Zeit’s go-slow strategy defied the odds

Author: 28. júna 2024 In Nezaradené Comments (0)
Everything about Germany’s Die Zeit is decidedly different. The legacy brand, a weekly broadsheet, is “unwieldy,” says Zeit Online Editor in Chief Jochen Wegner – with detailed, longform articles running over multiple pages. Yet just last month it was voted […]
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Espionage Act charges risk setting dangerous precedent for journalists  

Author: 26. júna 2024 In Nezaradené Comments (0)
The World Association of News Publishers (WAN-IFRA) and the World Editors Forum expressed concern for the ongoing criminalisation of journalism following the plea bargain reached between the US and WikiLeaks founder, Julian Assange. After pleading guilty to a single charge […]
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Survey: How search and referral traffic are trending in 2024 and beyond

Author: 26. júna 2024 In Nezaradené Comments (0)
Every year there is a new, and seemingly existential threat to the news business. To date, news publishing has proved sufficiently adaptable to face up to the challenges, albeit not without stumbles. This year’s subject of search and referral traffic […]
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Engagement and revenue diversification: Role of Minibrands at Financial Times

Author: 26. júna 2024 In Nezaradené Comments (0)
Internally referred to as minibrands, these verticals function like mini franchises. They are derived from broader topics, and are a part of the company’s core paid subscription packages.  While minibrands were not designed as engagement tools for professional audiences or […]
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Bonnier News’ eight-year evolution from print silos to a unified digital powerhouse

Author: 26. júna 2024 In Nezaradené Comments (0)
Bonnier News is in a strong position today thanks to a comprehensive transformation process that began eight years ago, said Anders Eriksson, CEO of Bonnier News. “It obviously is a digital transformation, and a business model transformation, from advertising to […]
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The Morse code: AJC publisher says it’s about time the industry stops ceding its turf

Author: 26. júna 2024 In Nezaradené Comments (0)
That is from Andrew Morse, the president and publisher of The Atlanta Journal-Constitution (AJC) in Georgia, USA. More than a year into his new job, Morse is guiding the 155-year-old newspaper through a phase of investment and growth. Prior to […]
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Personalisation is key to the BBC’s multi-stream, audience-first digital ‘supercharge’

Author: 26. júna 2024 In Nezaradené Comments (0)
Since its first broadcast in 1922, the British Broadcasting Corporation has been at the forefront of global news service. Reputedly the world’s most trusted news provider, the BBC has been under pressure to transform and lessen its reliance on the […]
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Sustainability and Print Innovation Awards 2024 Open for Entries

Author: 26. júna 2024 In Nezaradené Comments (0)
Sustainability and innovation in printing are essential to the future of newspapers and magazines and their positive impact on society. WAN-IFRA’s World Printers Forum presents the Sustainability and Print Innovation Awards to celebrate the industry’s best practices that are shaping […]
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