The Global Principles for AI aim to ensure publishers’ continued ability to create and disseminate quality content while facilitating innovation and the responsible development of trustworthy AI systems.

Addressing critical dimensions relating to intellectual property, transparency, accountability, quality and integrity, fairness, safety, design, and sustainable development, the Global Principles on AI mark an unprecedented collaboration that safeguards the interests of content creators, publishers, and consumers alike.

In the Principles, the organizations call for the responsible development and deployment of AI systems and applications, stating that these new tools must only be developed under established principles and laws that protect publishers’ intellectual property, brands, consumer relationships, and investments. The Principles state explicitly that AI systems’ “indiscriminate misappropriation of our intellectual property is unethical, harmful, and an infringement of our protected rights.”

News/Media Alliance President and CEO Danielle Coffey stated, “These Global AI Principles demonstrate the widespread agreement of publishers worldwide that their intellectual property, which is the product of significant investments they have made in providing quality journalistic and creative content, should be recognized and respected. AI systems are only as good as the content they use to train them, and therefore developers of generative AI technology must recognize and compensate publishers accordingly for the tremendous value their content contributes to the development of these systems.

Digital Content Next CEO Jason Kint stated, “For decades, our member companies have pursued opportunities to bring trusted news and entertainment to new platforms and new distribution channels enabled by the internet. We know from experience that principles like these are necessary to make certain those opportunities continue to proliferate and serve as a guidepost for businesses and policymakers who are wrestling with the ethical and legal questions surrounding AI.

Among other things, the Global AI Principles stipulate that developers, operators, and deployers of AI systems should:

Respect intellectual property rights protecting the organiszations’ investments in original content.
Leverage efficient licensing models that can facilitate innovation through training of trustworthy and high-quality AI systems.
Provide granular transparency to allow publishers to enforce their rights where their content is included in training datasets.
Clearly attribute content to the original publishers of the content.
Recognise publishers’ invaluable role in generating high-quality content for training, and also for surfacing and synthesizing.
Comply with competition laws and principles and ensure that AI models are not used for anti-competitive purposes.
Promote trusted and reliable sources of information and ensure that AI generated content is accurate, correct and complete.
Not misrepresent original works.
Respect the privacy of users that interact with them and fully disclose the use of their personal data in AI system design, training, and use.
Align with human values and operate in accordance with global laws.

Organizations signing onto the Global AI Principles include:

AMI – Colombian News Media Association
Asociación de Entidades Periodísticas Argentinas (Adepa)
Association of Learned & Professional Society Publishers
Associação Nacional de Jornais (Brazilian Newspaper Association) (ANJ)
Czech Publishers’ Association
Danish Media Association
Digital Content Next
European Magazine Media Association
European Newspaper Publishers’ Association
European Publishers Council
Grupo de Diarios América
Inter American Press Association
Korean Association of Newspapers
Magyar Lapkiadók Egyesülete (Hungarian Publishers’ Association)
NDP Nieuwsmedia
News/Media Alliance
News Media Association
News Media Canada
News Media Europe
News Media Finland
News Publishers’ Association
Nihon Shinbun Kyokai (The Japan Newspaper Publishers & Editors Association)
Professional Publishers Association
World Association of News Publishers (WAN-IFRA)

The Principles are open to future signatories. Contact us

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