WAN-IFRA: Can you tell our readers about your title and how long you’ve been in the industry?
David Matoses: My professional career in the publishing world began in 1995 at a publishing house in Barcelona – Editorial Planeta. In 2006, I became the manager of a publishing house in Colombia and in 2008 I started working at El Tiempo newspaper. In total, I have been working in this industry for 27 years.
How has your company tackled the paper challenges?
Paper continues to be a fundamental element in terms of depth and analysis of news, in contrast to the immediacy and speed of digital. For a newspaper, this role is not new, as it was with the advent of radio and television. However, in an era of digitisation, this role has become rather accentuated. Therefore, we must work on improving the quality of the information to add meaningful value to our readers. We are even thinking of changing the design and format to help us improve the perception of quality that a paper must have. There are at least two generations that will continue to enjoy deep reading on a paper, and we must cater to them with quality.
What are your main challenges in distribution?
Distribution is one of the main challenges in terms of cost and time. A large part of our readers want to enjoy their breakfast with our newspaper. Considering the vast geography of the country, this forces us to have several printing and distribution centres. This can only be achieved with deeper alliances, where comp…
Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you’d like to join in a personal capacity, please contact customer.service@wan-ifra.org If you’re a media journalist please reach out to dean.roper@wan-ifra.org
The post El Tiempo’s David Matoses: ‘Printed newspapers have a very powerful brand value’ appeared first on WAN-IFRA.
Najnovšie články
- A fresh approach to understanding and engaging arts and culture audience boosts subscription
- Digital Media Awards Asia 2024: SPH Media emerges as the biggest winner.
- A salute to our regional Best Digital Subscription / Reader Revenue Project award winners
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates
Najnovšie komentáre
Archív
- apríl 2024
- marec 2024
- február 2024
- január 2024
- december 2023
- november 2023
- október 2023
- september 2023
- august 2023
- júl 2023
- jún 2023
- máj 2023
- apríl 2023
- marec 2023
- február 2023
- január 2023
- december 2022
- november 2022
- október 2022
- september 2022
- august 2022
- júl 2022
- jún 2022
- máj 2022
- apríl 2022
- marec 2022
- február 2022
- január 2022
- december 2021
- november 2021
- október 2021
- september 2021
- august 2021
- júl 2021
- jún 2021
- máj 2021
Kategórie
Search
Najnovšie články
- A fresh approach to understanding and engaging arts and culture audience boosts subscription 24. apríla 2024
- Digital Media Awards Asia 2024: SPH Media emerges as the biggest winner. 24. apríla 2024
- A salute to our regional Best Digital Subscription / Reader Revenue Project award winners 23. apríla 2024
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy 19. apríla 2024
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates 19. apríla 2024