In many countries, elections tend to be well produced, extensively covered media events, with audiences tuning in for real-time updates and sophisticated visualisations that show the latest results and estimates.
“In Nigeria, this is not the case,” says Yvette Dimiri, Head of Subscriptions Growth at Stears Business.
“When it’s election night in Nigeria, you’re typically gathered around the screen, watching election officials enter data into an Excel sheet. It’s a very painful event.”
As a new publisher, Stears wanted to seize this opportunity to create a more innovative approach. But it also knew that many older media organisations invest a lot of resources in their election coverage in terms of boots on the ground and experienced political analysts. “We couldn’t really compete with that, so we had to get a bit creative,” she said, during WAN-IFRA’s Digital Media Africa 2022 conference.
Stears is a Nigerian company with a mission is “to become the world’s most trusted source of African data, insight and data collection tools for businesses, financial and policy professionals.” It first started publishing in 2017 with a small network of people, and as the 2019 general elections approached in Nigeria, they set out to use their data expertise to stand out from the other players in the space.
The result was the Stears Election Centre. “The goal there was to allow anyone in the world to easily access quantitative results and data about Nigeria’s elections,“ both for…
Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you’d like to join in a personal capacity, please contact customer.service@wan-ifra.org If you’re a media journalist please reach out to dean.roper@wan-ifra.org
The post How Stears reinvented election coverage in Nigeria with a new data product appeared first on WAN-IFRA.
Najnovšie články
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates
- Norway’s VG finding success with six AI-related newsroom tools
- WAN-IFRA announces the winners of the Digital Media Awards Europe 2024.
- South Africa’s Daily Maverick shuts down for 24 hours to flag global crisis in journalism
Najnovšie komentáre
Archív
- apríl 2024
- marec 2024
- február 2024
- január 2024
- december 2023
- november 2023
- október 2023
- september 2023
- august 2023
- júl 2023
- jún 2023
- máj 2023
- apríl 2023
- marec 2023
- február 2023
- január 2023
- december 2022
- november 2022
- október 2022
- september 2022
- august 2022
- júl 2022
- jún 2022
- máj 2022
- apríl 2022
- marec 2022
- február 2022
- január 2022
- december 2021
- november 2021
- október 2021
- september 2021
- august 2021
- júl 2021
- jún 2021
- máj 2021
Kategórie
Search
Najnovšie články
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy 19. apríla 2024
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates 19. apríla 2024
- Norway’s VG finding success with six AI-related newsroom tools 17. apríla 2024
- WAN-IFRA announces the winners of the Digital Media Awards Europe 2024. 16. apríla 2024
- South Africa’s Daily Maverick shuts down for 24 hours to flag global crisis in journalism 16. apríla 2024