“From 2015 until now, we have had a complete transformation in our finances. The Guardian in 2015 lost 85 million pounds (approximately 100 million euros), and we are now making profit. So from minus 85 million to profit as a result of this reader revenue strategy,” Richard Furness, Managing Director of Consumer Revenues & Publishing for Guardian News & Media, told participants at WAN-IFRA’s Digital Media Europe conference in Oslo, Norway.
And it’s not just the positive financial change, but also where that reader revenue is coming from, which is now all over the world.
Most contributions coming from outside the UK
“This isn’t readership, this is support. Not surprising I think for a brand that’s had a 200 year heritage in the UK, 77 percent of our supporters were in the UK,” Furness said of the period of late 2015 / early 2016.
Fast forward to today, and more than 60 percent of The Guardian’s support now comes from outside the UK, literally all over the planet, including two people who support them in the Antarctic, “which we are very proud of,” he said.
There are now more than 1 million supporters, he said, including 419,000 digital supporters.
There are 585,000 people who are members or recurring contributors, and 475,000 people who have made a one-off donation in the past 12 months. A further 114,000 people subscribe to The Guardian’s print products, he said.
“The reader revenue strategy has been utterly, utterly transformative for us from top to …
Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you’d like to join in a personal capacity, please contact customer.service@wan-ifra.org If you’re a media journalist please reach out to dean.roper@wan-ifra.org
The post How The Guardian’s reader revenue strategy is paying big dividends appeared first on WAN-IFRA.
Najnovšie články
- A fresh approach to understanding and engaging arts and culture audience boosts subscription
- Digital Media Awards Asia 2024: SPH Media emerges as the biggest winner.
- A salute to our regional Best Digital Subscription / Reader Revenue Project award winners
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates
Najnovšie komentáre
Archív
- apríl 2024
- marec 2024
- február 2024
- január 2024
- december 2023
- november 2023
- október 2023
- september 2023
- august 2023
- júl 2023
- jún 2023
- máj 2023
- apríl 2023
- marec 2023
- február 2023
- január 2023
- december 2022
- november 2022
- október 2022
- september 2022
- august 2022
- júl 2022
- jún 2022
- máj 2022
- apríl 2022
- marec 2022
- február 2022
- január 2022
- december 2021
- november 2021
- október 2021
- september 2021
- august 2021
- júl 2021
- jún 2021
- máj 2021
Kategórie
Search
Najnovšie články
- A fresh approach to understanding and engaging arts and culture audience boosts subscription 24. apríla 2024
- Digital Media Awards Asia 2024: SPH Media emerges as the biggest winner. 24. apríla 2024
- A salute to our regional Best Digital Subscription / Reader Revenue Project award winners 23. apríla 2024
- ‘AI is a mean, not a goal’ – Bonnier’s Pia Rehnquist on integrating AI into your local news strategy 19. apríla 2024
- Living legacies: WAN-IFRA’s Golden Pen of Freedom laureates 19. apríla 2024