“The creator community is expected to cross 100 million in the next five years. Of the current 50 million global creators, only 1 percent are able to become ‘influencers’ online,” said Tamseel Hussain, CEO, pluc.tv and letmebreathe.in, at WAN-IFRA’s recent Digital Media India (Virtual) Conference.
The brand boasts of a strong creative base and training modules, supported by robust storytelling and production.
Apart from being hugely influential at a regional level in India, the brand is now testing international waters with Nigeria, Indonesia, UK, USA, Mexico, Australia and Canada, through organic distribution.
The company has three main platforms:
Pluc.tv, an episodic platform and the host of the viral video “Girls on a Mission,”
Let Me Breathe, a visual and textual platform about climate change and sustainability stories, and
Social Saheli, a platform for female entrepreneurs from rural India to promote their businesses.
Girls dropping out of schools – a common phenomenon in rural India – was made worse by the COVID-19 pandemic, leaving more than 11 million girls with the possibility of never going back to school. However, a few girls in Kushinagar, Uttar Pradesh (Northern India), started a movement to make education accessible to girls in their village. This campaign has managed to sensitise 1,500 people across 10 villages in Uttar Pradesh.
People Like Us Create (Pluc.tv) provided these girls with a platform to push their mission about the imp…
Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you’d like to join in a personal capacity, please contact customer.service@wan-ifra.org If you’re a media journalist please reach out to dean.roper@wan-ifra.org
The post How Pluc.tv taps regional audiences in India through video appeared first on WAN-IFRA.
Najnovšie články
- Japan’s Nikkei aims for greater subscriber engagement through new metrics
- Gaza war: Israeli government has Haaretz newspaper in its sights as it tightens screws on media freedom
- New Research spotlights obstacles – and considers solutions – for Southeast Asia’s climate reporting.
- WAN-IFRA’s Digital Media Awards Middle East 2023 Winners Announced
- Spanish media group sues META for unfair competition and claims over 550 million euros
Najnovšie komentáre
Archív
- december 2023
- november 2023
- október 2023
- september 2023
- august 2023
- júl 2023
- jún 2023
- máj 2023
- apríl 2023
- marec 2023
- február 2023
- január 2023
- december 2022
- november 2022
- október 2022
- september 2022
- august 2022
- júl 2022
- jún 2022
- máj 2022
- apríl 2022
- marec 2022
- február 2022
- január 2022
- december 2021
- november 2021
- október 2021
- september 2021
- august 2021
- júl 2021
- jún 2021
- máj 2021
Kategórie
Search
Najnovšie články
- Japan’s Nikkei aims for greater subscriber engagement through new metrics 9. decembra 2023
- Gaza war: Israeli government has Haaretz newspaper in its sights as it tightens screws on media freedom 9. decembra 2023
- New Research spotlights obstacles – and considers solutions – for Southeast Asia’s climate reporting. 9. decembra 2023
- WAN-IFRA’s Digital Media Awards Middle East 2023 Winners Announced 9. decembra 2023
- Spanish media group sues META for unfair competition and claims over 550 million euros 9. decembra 2023