No longer niche, gaming offers reach to younger audiences
By Zafira Anwar “Out of the 2.7 billion game players worldwide, almost 1.5 billion of them are right here in the APAC region. Unlike decades ago, this is no longer a niche entertainment medium,” said Jay Horathai from Facebook APAC. […]
Read more...
Germany’s Nordkurier creates newsletter to connect with former residents
Today, Mecklenburg-Vorpommern is home to about 1.6 million people, which makes it among the least populated of the country’s 16 states. After Germany’s reunification in 1990, the northeast saw a population exodus as people took advantage of new freedoms to […]
Read more...
The consumer only looks for value at a competitive price: Sivakumar Sundaram, BCCL
The COVID-19 pandemic has forced news publishers everywhere to examine their business models for print, and prompted many discussions and debates about the importance of digital transition. Sivakumar Sundaram, Chairman of the Executive Committee of Bennett Coleman & Company Ltd. […]
Read more...
Thriving in a post-cookie world by harnessing data
Piano is an SaaS platform strategic services company whose clients include 700 news media businesses, such as Jagran New Media, The Hindu, Bloomberg and The Wall Street Journal for areas like audience understanding, engagement and monetisation of digital customers. Alex […]
Read more...
Building a data-centric media company
By Dexter Lin Sandra Moynihan of Guardian News & Media in Australia, Dr. Deb Goswami of Singapore Press Holdings and Saemmool Lee of Dong-A Ilbo in South Korea shared case studies on how their media organisations have built their data […]
Read more...
WAN-IFRA Women in News Expands In Southeast Asia With Launch In The Philippines
The expansion includes welcoming six inaugural Advisory Partners from across the Philippines and Vietnam. Through a series of unique training, mentoring and coaching sessions, WIN provides women in media with the chance to acquire new skills in a rapidly shifting […]
Read more...
3 keys to success for transitioning to reader-led revenue
By Ng Mei Yan During WAN-IFRA’s Newsroom and Business Transformation Asia 2021, programme leaders and guest speakers stressed the urgency of change to remain viable and provide a toolbox of key techniques for publishers to get started. It is never […]
Read more...
Singapore Press Holdings sweeps Digital Media Awards Asia 2021 with six wins
The Asian Digital Media Awards were first launched in 2009 to recognise news media organisations which have adopted digital media and mobile strategies in response to how people consume news and information today. One hundred and forty entries were submitted […]
Read more...
How three publishers leveraged the funnel to grow reader revenue
By Josephine Tay In recent years, the audience funnel has become a common way to illustrate how people go through a series of stages from being aware of a product or service to becoming an advocate for it. “It’s important […]
Read more...
Bloomberg Green: A multiplatform approach to climate change coverage
On World News Day, 28 September, some 300 newsrooms around the world will show what they are doing about climate change. As part of the build-up, Laura Oliver interviewed Aaron Rutkoff, editor of Bloomberg Green, the multiplatform editorial brand launched […]
Read more...
Najnovšie komentáre