Retail media’s impact on advertising: Insights from Amazon ads Nordics

Author: 24. júna 2024 In Nezaradené Comments (0)
Josefine Vännman, the General Manager at Amazon ads in the Nordics, joined us in Copenhagen for our recent World News Media Congress.  Below is a fire-side chat between Vännman and Robert Johansson, Execute Media, Sweden. Robert Johansson: What makes for […]
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drupa 2024 concludes with a high number of signed deals

Author: 24. júna 2024 In Nezaradené Comments (0)
Around 18 exhibition halls of Messe Düsseldorf were brimming with 1,643 exhibitors from 52 nations, presenting an outstanding showcase of innovations. However, the number was down from 1,828 exhibitors at the previous drupa in 2016.   Meanwhile, the international share […]
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Hyper local journalism: How Crosstown built a platform for neighbourhood newsletters

Author: 21. júna 2024 In Nezaradené Comments (0)
By Cecilia Campbell Founder and journalism professor Gabriel Kahn joined forces with a PhD student in engineering and set about creating a tool whereby journalists can generate hyper local stories from publicly available, but previously inaccessible, data. The result: 114 […]
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Tailored news, AI tools drive Onet’s digital success in Poland

Author: 21. júna 2024 In Nezaradené Comments (0)
Onet, owned by Ringier Axel Springer Polska, is one of the leading news brands in Poland, reaching 70 percent of Poles every month, which is nearly 5 million users every day. Onet’s bet on a personalised news service, rather than […]
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Improving UX, audience development are essential, says Telegraph’s product director

Author: 19. júna 2024 In Nezaradené Comments (0)
During a round-table discussion at our World News Media Congress around product development, audience engagement and digital subscriptions, Douchet noted that while many media companies have made progress in adapting to digital in many ways, there are still areas for […]
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Digital News Report 2024: Business challenges mount as subscription growth slows

Author: 17. júna 2024 In Nezaradené Comments (0)
In a context where many news publishers are focusing on digital reader revenue as a critical area for future growth, the new Digital News Report makes for particularly sobering reading. 17 percent of respondents in 20 richer countries said they […]
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La audiencia primero: invirtiendo en estrategias al servicio del público

Author: 17. júna 2024 In Nezaradené Comments (0)
El Fondo Internacional para Medios de Interés Público anunció el lanzamiento de una nueva convocatoria abierta global para propuestas de financiación. “La audiencia primero: invertir en estrategias para servir mejor al público”, la convocatoria abierta proporcionará a las organizaciones de […]
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Media organisation targeted for investigative report on US-based opposition to Ukraine aid

Author: 14. júna 2024 In Nezaradené Comments (0)
WAN-IFRA and the Association of Independent Regional Publishers of Ukraine (AIRPPU) have condemned attempts to pressure Texty.org.ua journalists and undermine their work, as reaction to a recent investigative report continues to build.  The report, ‘Roller Coaster – From Trumpists to […]
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How to tackle news avoidance: experts and Gen Z’ers weigh in

Author: 14. júna 2024 In Nezaradené Comments (0)
The Post’s British chief executive, Will Lewis, who assumed the mantle in January, reportedly told staff members last Monday that: “I’m not interested in managing decline. I’m interested in growth,” according to a recording of the meeting. “We are losing […]
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A new narrative for climate coverage with impact? 5 guidelines from 5 global Climate Explorers

Author: 14. júna 2024 In Nezaradené Comments (0)
‘Climate change is the biggest story of our time. Maybe of all times. Done the right way, articles about climate change can both engage the audience and attract readers.’ – Kristian Elster, NRK TV The Climate Explorers program was developed […]
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