Helping news publishers become audiences-first: a coach’s perspective
This article was originally published on the website of Table Stakes Europe, a performance-driven change management initiative for local and regional news organisations, supported by the Google News Initiative Digital Growth Programme. When news publishers join Table Stakes Europe, one of the key advantages […]
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Testing, metrics, products: FT uses data to ace the subscription game
That effort is paying off. McKinley Hyden, Director of Analytics Business Impact, Financial Times, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about how the Financial Times Group has successfully managed to align itself with common goals, […]
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Digital News Report 2023: Audiences shift to video-based platforms; growth in reader revenue stagnates
A worldwide cost-of-living crisis, a war in Europe, and worsening climate instability. Like many industries, the news media is faced with a combination of challenges that shake the status quo and only add to the disruption caused by the Coronavirus […]
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Pare back and evolve: how the future of digital storytelling hinges on hassle-free tech
By Nina Juss, co-founder at global digital subscription platform Evolok “We should be choosing what we want to keep, not what we want to get rid of” – so says Japanese tidying guru Marie Kondo, in an adage that rings […]
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President of Republic of China (Taiwan) to Address World News Media Congress
WAN-IFRA President Fernando de Yarza said, “We are honoured that President Tsai will participate in the opening of the 74th annual Congress in Taipei, where news media executives, editors and journalists from over 50 countries will meet to get a […]
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The Economist’s journey to become a digital-first brand
Adam Roberts, Digital Editor at The Economist, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about the challenges of transforming a 180-year-old global legacy brand into a digital first one, while maintaining its trademark high quality standards. […]
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How Mediahuis used data to increase retention by 14 percent in 3 months
To further those efforts, the data team has worked on propensity-to-buy, next-best-action and churn models to lower manual labour and incorporate data insights into their customer acquisition and retention journey. This has helped them to increase retention by over 14 […]
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4 Lessons from 4 years as an Impact Editor – and why your newsroom needs one
Impact Editor may be a relatively new title, but there’s overwhelming evidence to support the critical role it plays in advancing journalism in particular, and publishing in general. “I believe it will ultimately be fundamental to growing audience and revenue […]
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Ganadores a los Premios Digital Media Américas 2023
¡El anuncio tan esperado ya está aquí! Muchas gracias a las 81 empresas participantes con más de 150 proyectos que han hecho de la primera edición combinada de los Digital Media Awards LATAM & Norteamérica, la más competida en la […]
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Should every journalist be able to create videos? Le Parisien and NTM share contrasting video strategies
Le Parisien and NTM may have adopted opposing approaches to video in terms of how they produce video content and what its strategic role is. But what the publishers have in common is the fact that both had a rocky […]
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