How Brut India is engaging Gen Z through short-form videos

Author: 6. apríla 2023 In Nezaradené Comments (0)
Consumption of short-form video, or short video format (SVF), has been growing in India, and it is becoming one of the fastest growing storytelling formats. An estimated 60+ percent of internet users now watch SVF stories. According to Mehak Kasbekar, Editor-in-Chief […]
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How AI and audio tools, and a risk-taking culture, are helping to grow young members at Zetland

Author: 5. apríla 2023 In Nezaradené Comments (0)
Zetland  prides itself as an innovative and different type of news organisation. Members are at the centre of everything it does – from software development, over marketing campaigns and customer acquisition to editorial processes, sources, editing, and writing.  Its award-winning […]
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Lessons from a failed app are helping Norway’s VG reach young readers

Author: 5. apríla 2023 In Nezaradené Comments (0)
When Janni Frederiksen Kalafatis, the User-Experience Lead at VG, took the stage at last month’s Digital Media India conference in New Delhi, he did something remarkable: He talked about a failed app aimed at younger readers that VG had discontinued […]
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Tribune de Genève gets cross-border commuters on board

Author: 5. apríla 2023 In Nezaradené Comments (0)
In the region, it’s called being a “saute-frontière”: living in France but working in Geneva. “At the end of 2021, we estimated the cross-border audience at around 120,000 people, including more than 100,000 commuters who cross the 100 or so […]
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Targeting specific audiences helps Blick engage new and existing readers

Author: 5. apríla 2023 In Nezaradené Comments (0)
During the past couple years, Blick has doubled down on its strategy to reach and engage target audiences. Today, the company has three verticals on its website that each focus on a specific audience: the environmentally conscious, homeowners and wine […]
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AI companies crave credibility but it doesn’t come for free

Author: 4. apríla 2023 In Nezaradené Comments (0)
By Michael Miller, Executive Chairman, News Corp Australia. We are again witnessing a dramatic shift in the digital world – and original journalism and content creators need to avoid past mistakes that decimated their industries and enabled tech companies to […]
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